Yuru-charaゆるキャラ[ Yuru Kyara ]

Yuru-chara (Japanese: ゆるキャラ, Hepburn: yuru kyara) is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their kawaii (cute) and unsophisticated designs, often incorporating motifs that represent local culture, history or produce. They may be created by local government or other organizations to stimulate tourism and economic development, or created by a company to build on their corporate identity. They may appear as costumed characters (or kigurumi) at promotional events and festivals. Yuru-chara has become a popular and lucrative business, with character-driven sales reaching nearly $16 billion in Japan in 2012.

from Yuru-chara (Wikipedia) CC BY SA 3.0

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Kumamon, the Japanese Bear Character of the Kumamoto Prefecture images

Kumamon, the Japanese Bear Character of the Kumamoto Prefecture

Kumamon from Kumamoto Prefecture might be a benchmark for how to bring the genki back to regional areas battling the power drain that comes with ultra-ageing and decreasing populations.I visited the Kumamoto Prefecture Tokyo Representative Office in Nagatacho the other day and “upbeat” is the best …(722 words)

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“Promotion Daimyo Character” Ieyasu Kun Rallies for your Success in Hamamatsu City, Japan images

“Promotion Daimyo Character” Ieyasu Kun Rallies for your Success in Hamamatsu City, Japan

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Ku-tan Narita International Airport Character in Japan images

Ku-tan Narita International Airport Character in Japan

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Musubin, the Health-Advocate Cute Cartoon Character in Fuji City, in Japan images

Musubin, the Health-Advocate Cute Cartoon Character in Fuji City, in Japan

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Meet Yoshida No Udonburi-Chan, Udon Character From Mt. Fuji, Japan! images

Meet Yoshida No Udonburi-Chan, Udon Character From Mt. Fuji, Japan!

There is a very famous type of Udon in Yamanashi Prefecture’s Fujiyoshida City. It is a little bit heavier and stronger than regular Udon so when you try to bite through the noodles it will make your teeth work harder. This is called “Koshi no aru” Udon in Japanese.It is said that this Yoshida …(654 words)

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Visit the Birthplace of the Big Japanese Company, Suzuki Motors images

Visit the Birthplace of the Big Japanese Company, Suzuki Motors

My Dad built a special structure to house his Suzuki Motorcycle out of the rain and wind on our hillside home overlooking Pearl Harbor and my friends in India know Maruti Suzuki with as much familiarity as any homegrown product. http://www.marutisuzuki.comI went to the Suzuki birthplace, Hama…(732 words)

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