Yuru-charaゆるキャラ[ Yuru Kyara ]

Yuru-chara (Japanese: ゆるキャラ, Hepburn: yuru kyara) is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their kawaii (cute) and unsophisticated designs, often incorporating motifs that represent local culture, history or produce. They may be created by local government or other organizations to stimulate tourism and economic development, or created by a company to build on their corporate identity. They may appear as costumed characters (or kigurumi) at promotional events and festivals. Yuru-chara has become a popular and lucrative business, with character-driven sales reaching nearly $16 billion in Japan in 2012.

from Yuru-chara (Wikipedia) CC BY SA 3.0

Advice about Yuru Kyara

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Kumamon, the Japanese Bear Character of the Kumamoto Prefecture images

Kumamon, the Japanese Bear Character of the Kumamoto Prefecture

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“Promotion Daimyo Character” Ieyasu Kun Rallies for your Success in Hamamatsu City, Japan images

“Promotion Daimyo Character” Ieyasu Kun Rallies for your Success in Hamamatsu City, Japan

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Meet Yoshida No Udonburi-Chan, Udon Character From Mt. Fuji, Japan! images

Meet Yoshida No Udonburi-Chan, Udon Character From Mt. Fuji, Japan!

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Visit the Birthplace of the Big Japanese Company, Suzuki Motors images

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Musubin, the Health-Advocate Cute Cartoon Character in Fuji City, in Japan images

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Ku-tan Narita International Airport Character in Japan images

Ku-tan Narita International Airport Character in Japan

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