Karuta is Japanese traditional playing cards and people enjoy Karuta during New Year’s holidays. The game uses two types of cards – Yomifuda and Efuda. When the reader reads out a poem on the yomifuda, players quickly search for matching efuda. Usually there is one reader and Karuta is played by more than two people. Karuta is popular amongst many people regardless of age or gender.
By the way, Hamura-city in Tokyo has “Karuta-Senbei”, special Senbeis associated with Karuta.